Novus on Addressing Customer Pain Points for Profitability

With the recent NCC rules laid out, we were keen to hear about what other producers had to say about quality. Sarah Mikesell, the senior editor for The Poultry Site, spoke to Ed Galo, the managing editor for Novus International’s North American division.

Galo says that their profitability relies on focusing on drivers or pain points of customers. He adds that Novus International’s goal is to position themselves in a way where they can address these pain points. Presently, these drivers include gut health, food safety, sustainability, animal well-being, environmental issues, and antibiotic-free production.

Switching to an antibiotic-free production comes with certain challenges, especially in the form of enteric disorders. Galo seems confident that Novus will deliver, as he says the company “has value-added technologies to help and an understanding of the gut and gut health.”

Here is a link to the full article. Please visit our company website for more poultry industry news. Follow #ContinentalSearch on LinkedIn and Facebook for jobs in the poultry industry and other employment opportunities in animal health and nutrition.

Trish Valenzuela • CPC/ PRC • Recruiter

Novus on Addressing Customer Pain Points for ProfitabilityTrish Valenzuela specializes in recruiting for poultry feed additive companies. She has filled positions in technical support, sales, and sales management across the USA.

Trish joined Continental Search in July 2015 and through hard study, she passed two certification programs. She is now a Certified Personnel Consultant (CPC) and a Professional Recruiting Consultant (PRC).

Visit her LinkedIn profile to connect with her and stay updated with current poultry trends. Trish can be reached at (302) 248-8242, through LinkedIn, or at trish@consearch.com.

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