In my last couple of blog posts, I addressed the subject of properly building an online identity. Specifically, I drew a correlation between your online identity and The Matrix movie series and discussed the link that exists between your professional online identity and your personal brand.
- An online identity, who needs it? People can find me easily. Just look up my name.
- I have business cards and an email account…does that qualify for an online identity?
- Facebook is for highschool and college students, I won’t find a job there.
- LinkedIn is okay, it’s more business minded, but I don’t have the time to learn it.
Right now, not many candidates subscribe to building an online identity as a feasible way to promote themselves. In fact, by some estimates, only 10% to 20% of professionals are taking the time to build their online identity.
- If you’re an active job seeker, you’re looking for new opportunities on an almost daily basis. You welcome them, and a complete and impressive online identity can increase the chances that you’ll find such opportunities.
- If you’re a passive candidate, you’re not actively looking for new opportunities, at least not in a way that consumes a large amount of your time. However, you wouldn’t mind if people came to you with new and exciting opportunities for career advancement. Once again, an online identity can create more of those opportunities.
So remember—you can’t take advantage of an opportunity for advancement if that opportunity doesn’t exist. Building and maintaining an online identity that brands you in the best fashion possible gives you a competitive edge over other candidates and a head start in your quest for a more fulfilling and satisfying career journey.